INTRODUCTION

Till Van Loosen is a Berlin based Photographer and Video director. This study's goal is to revamp his website to better display his skill-set. In addition to, ease of usability to users in terms of overviewing projects & access details easily.

RESEARCH

User interviews showed that photographers are chosen based on style, time and price. Moreover, they are primarily booked through connections or agencies. Most users mentioned that, the photographer's websites must convey trust by displaying cohesive style, former collaborations and structure.

BUSINESS ANALYSIS FINDINGS

• Majority of photographers websites are not user friendly.
• No well defined style.
• Main focus online is usually given to Instagram profiles.
• User friendly websites had: Structure, cohesive style, and easy navigation

USER PERSONA

PROBLEM STATEMENT

• The customer's website was designed to showcase his work.
• Users are having difficulty finding the right material on the website.
• Users are not hiring the customer for their projects.
• The current website is causing the customer to lose potential business.
• The challenge is to redesign the website to meet the users' needs and expectations.

HYPOTHESIS

MOOD BOARD

HI-FI PROTOTYPE

Click to enlarge. Prototype could be navigated using the hamburger menu on the top right.