INTRODUCTION & MOTIVATION

My motivation to design this app was rather personal. On one hand, I am a person who struggled throughout puberty by being obese and currently was in need to stay on top of what I eat to keep the weight off. This app is intended for anyone who wants to track their macronutrients to meet their weight goals, be it lose or gain.

DATA INSIGHTS

• User interviews showed that 80& found it hard to reach weight goals.
• Around 70% of users interested in reaching a weight goal never tracked their macronutrients.
• 75% however, believed they should track their caloric intake.
• Users found most of the apps on the market overwhelming and with too many functionalities.

PROBLEM STATEMENT

By providing users with an App to trace their intake of calories and macronutrients, it will help them achieve weight goals.

PERSONA

MOOD BOARD

HI-FI PROTOTYPE

Click to enlarge. Prototype could by clicking outside to give navigation hints or by the use of the arrows under the prototype.